The facts of life are unavoidable. Compliance regulations and advertising policies are intimately related to the success of your apps and your reputation in the marketplace. You invest a lot of money into research and development. You create strategic marketing plans and dedicated budgets. You want to reliably predict your revenue and rate of growth.
And yet, running afoul of the rules can get your app pulled from the market overnight. You lose not only the potential income you would have made; your app and your company can suffer reputational damage and lose customers. Compliance regulations and ad policies are not static. They are revised regularly. If your app is built to run on multiple platforms you need to know if and how these platform requirements differ.
Here’s a basic list of links that cover the majority of platforms you likely use. We suggest creating a spreadsheet with each platform on its own page and fill it with the policy points relevant to your app and the last date the policy was updated. Check monthly for revisions.
If you have a system for keeping up to date on compliance and advertising that works for you, we’d love to hear it. Please let us know.
Amazon Ads Guidelines and Acceptance Policies
General policies | Amazon Advertising
Sponsored ads policies | Amazon Ads
Microsoft Edge Browser Policy Documentation
Microsoft browser extension policy
Microsoft Edge Add-ons store developer policies
Policies and Guidelines – Microsoft Advertising
Developer Policy Center – Google Play
Note: Scroll down one line to “Extensions & Web Store” for best practices regarding Extensions, the Chrome Web Store, and Chrome Apps. Documentation goes into much more including tools, libraries, architecture, and infrastructure. It’s a rich site.
LinkedIn Advertising Guidelines
How to Advertise on LinkedIn in 5 Simple Steps
The Complete Guide to LinkedIn Ads in 2022 – Hootsuite Blog
App Store Review Guidelines – Apple Developer
App Privacy Details – App Store – Apple Developer