You’ve spent a lot of time and money developing the best app you can for the Microsoft Store. You know that the key elements of a successful marketing strategy are: Standing out from the competition Getting quality engagement from your customers The Microsoft Store...

The path that an app takes to find its customer is much simpler and far more productive when a proper marketing strategy is road mapped right from the development stage. Stepping through the process logically can result in a powerful marketing mix that will return...

Business Advantages of Cross-Platform App Development Not very long ago, the decision to build an app as a native, platform-targeted product or as a cross-platform framework (CPF) came down to decisions based mostly on app performance and UX. Native apps ran better...

SPECIAL REPORT This March 2022 article from our friends at AppEsteem is being reposted here by permission. AppEsteem has built a vibrant security ecosystem through a synergistic relationship with leading AV companies to close the loop on what AppEsteem calls...

As advertising proliferates and finds its way into almost every aspect of the online experience, the need to stand out and impinge on the market has become more critical than ever before. Fortunately, Microsoft continues to evolve powerful advertising tools,...

The facts of life are unavoidable. Compliance regulations and advertising policies are intimately related to the success of your apps and your reputation in the marketplace. You invest a lot of money into research and development. You create strategic marketing plans...